- specific brand
- особый сорт
English-russian dctionary of contemporary Economics. 2014.
specific brand
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Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand Development Index — or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 50 year old s). It is a measure of the relative sales strength of a given brand in a specific market area.Brand Development Index or (BDI)… … Wikipedia
Brand strength analysis — describes efforts to determine the strength a brand has compared with its competitors. oftware companiesSoftware brand strength is hard to measure accurately. Techniques from competitor analysis can be used to compare companies over time. Crowley … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
brand linkage — noun the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category. , If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has… … Wiktionary
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
Brand Blanshard — Percy Brand Blanshard (August 27, 1892 ndash;November 19, 1987) was an American philosopher known primarily for his defense of reason. A powerful polemicist, by all accounts he comported himself with courtesy and grace in philosophical… … Wikipedia
Brand management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Brand Junction — infobox shopping mall shopping mall name = Brand Junction caption = location = Bundoora, Melbourne Australia coordinates = coord| 37.685|145.078|display=inline|format=dms opening date = 2007 developer = MAB Corporation manager = MAB Corporation… … Wikipedia
Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… … Investment dictionary
brand — brænd n. product manufactured by a company and given a specific name or mark, trademark; kind, type, variety; mark made by burning; mark of disgrace; hot iron used for branding v. mark with a branding iron; disgrace, condemn … English contemporary dictionary
